- Create and implement a tactical programme to help the company to accomplish their business objectives in terms of sales, margin and brand position
- Act as the technical expert with respect to the product areas covered
- Up-keeping an excellent knowledge of the relevant competitors including pricing, positioning, advantages/disadvantages and marketing activities/strategy
- Connect and grow networks between The Company and key opinion leaders in clinical a setting to ensure we realise the needs of the market
- Organise studies using our products and technologies in order to create data, reports and papers which display their strengths
- Connect with key pharma groups where the Company’s technologies can be used with their drug development programmes
- Train staff and distributors as suitable to allow them to understand and more efficiently promote the products
- Monitor and analyse performance of the product lines, customers and research areas, working to drive strategies to improve customer satisfaction, facilitate sales and push growth and profitability
- Establish and help manage exhibitions/meetings to attend in order to promote the specific ranges in question as part of the overall marketing strategy
- Help in the development of marketing resources including the company website, social media and emailing key customers
- Build a strategy for further development of the range; establish and develop extra research areas and the suitable suppliers to work.
Qualifications
Bachelors or higher or similar experience in a life science subject
Skills
- Experience of working within a scientific sales or marketing environment with strong PM skills
- Similar professional qualification and/or certification
- Track record of establishing possible and successful market opportunities