IVD Product Specialist/ Sales Lead
Working as part of a Product Specialist team, this role supports Sales Account Managers in developing opportunities and increasing revenue within a specialist biochemistry product portfolio.
Purpose and Objectives
The organisation is an established provider of high-quality diagnostic products with a strong reputation in laboratory medicine. Building on a history of innovation and a commitment to excellent customer service, the company continues to expand its portfolio using modern technologies across multiple markets.
This is an exciting opportunity to grow and develop expertise within a high-profile, fast-moving diagnostics field.
Key Responsibilities
- Work closely with the sales team to support customer-facing sales activities, including on-site customer support across the UK. International travel will also be required.
- Following strategic direction from Sales Account Managers, develop and deliver technical support plans aligned to customer needs.
- Provide technical sales support to help identify and develop opportunities that increase revenue within the Specialist Biochemistry portfolio.
Specific Responsibilities
- Build strong relationships with Key Opinion Leaders to gain customer insight and expand professional networks.
- Act as a customer-facing Product Specialist by:
- Delivering sales and technical presentations
- Handling technical enquiries and troubleshooting
- Supporting account planning
- Conducting site visits
- Supporting analyser installations
- Delivering customer training
- Maintain up-to-date technical and market knowledge, acting as a key point of contact for both internal and external stakeholders.
- Support the sales team in developing and delivering compelling value propositions aligned with organisational objectives.
- Support market penetration while considering the competitive landscape and maintaining profitability.
- Identify new product opportunities within specialist biochemistry.
- Provide timely market intelligence to inform marketing and management decisions.
- Analyse competitor strengths and weaknesses and recommend strategies to enhance competitive positioning.
- Collaborate closely with internal teams to maximise commercial outcomes.
- Lead market launches for new products, including internal training where required.
- Contribute to tender documentation as necessary.
Personnel Specification
Essential Qualifications / Attainments
- BSc in Biomedical Science, Biochemistry, Molecular Biology, or a related discipline
- 3 + years of commercial experience within the UK IVD market or Qualified Biomedical Scientist
- Experience with IVD products, ideally within biochemistry
- Practical application and customer training experience, presentation and product demonstration experience
- Ability to network effectively across multiple organisational levels
- Understanding of technical aspects of R&D and product development
- Experience supporting new product launches
Desirable
- Marketing experience
- NHS or equivalent clinical laboratory experience
- Understanding of NHS tendering and procurement processes
- ISO15189 verification and product implementation experience
- Commercial or customer service background
Circumstances and Interests
- Willingness to attend scientific conferences and meetings (UK and internationally)
- Frequent UK travel with occasional overnight stays
- Flexible working hours as required
- Possible international travel
- Full UK driving licence essential
- Willingness to relocate if required