Role Title: Interim Product Manager - FISH
Department: Marketing
Reporting to: Marketing Director
Overall Team/Department Purpose
The marketing team is integral to driving growth by strategically positioning and promoting innovative FISH and NGS products across research, clinical, and pharmaceutical markets. We are committed to understanding customer needs, crafting compelling messaging, and executing impactful campaigns to maximize product adoption and market penetration.
Overall Role Purpose
As an Interim Product Manager for FISH, your primary responsibility will be to drive the success of the Fluorescence In Situ Hybridization (FISH) product portfolio. Joining the Product Management team, you will oversee the entire lifecycle of our FISH products, from conception to launch and ongoing optimization. Your role will involve understanding market trends, customer needs, and competitive landscapes to develop and execute strategic product plans. Collaborating with cross-functional teams, including R&D, marketing, sales, and operations, you will work alongside existing Product Managers to translate market insights into actionable product requirements, ensuring our offerings meet and exceed customer expectations. By implementing effective product positioning, pricing strategies, and go-to-market initiatives, you will drive revenue growth and market share expansion within the research, clinical, and pharmaceutical sectors. Ultimately, your contributions will significantly advance our mission to empower genomic scientists and clinicians with cutting-edge solutions that improve patient outcomes.
Summary of Main Activities/Key Responsibilities
- Conduct comprehensive market research and analysis to gather customer insights and identify key needs, pain points, and market trends.
- Collaborate with cross-functional teams to drive new product development (NPD) ideation, ensuring alignment with company goals and customer requirements.
- Develop robust business cases for new product initiatives, including market opportunity assessments, financial projections, and risk analyses.
- Lead the product launch process, coordinating activities across marketing, sales, operations, and support functions to ensure successful market introductions.
- Develop and execute strategic plans for product commercialization, including pricing strategies, distribution channels, and promotional tactics.
- Oversee the development of global marketing campaigns to effectively position and promote products in target markets.
- Define product positioning, messaging, and value propositions based on customer insights and competitive analyses.
- Collaborate with sales teams to develop sales enablement tools, training materials, and collateral to support product selling efforts.
- Monitor product performance and customer feedback post-launch, iterating on strategies and tactics to optimize product success.
- Act as a subject matter expert for the product portfolio, providing guidance and support to internal teams and external stakeholders.
- Drive continuous improvement initiatives to enhance product quality, features, and user experience based on market feedback and technological advancements.
- Establish and maintain relationships with key opinion leaders, customers, and partners to stay informed about market dynamics and emerging opportunities.
Required Qualifications, Skills & Experience
Essential:
- Degree-level education in a molecular biology discipline.
- Previous experience in a commercial (sales or marketing) role in Life Sciences, Genomics, or in vitro diagnostics.
- Knowledge of FISH, ideally in a clinical setting.
- Comprehensive knowledge and keen interest in developing applications, new technology, and uptake in clinical and diagnostic applications.
- Customer-focused with strong analytical skills.
Desirable:
- Experience in clinical cytogenetics, molecular genetics, or cancer genetics.
- 1-2 years of lab experience in FISH.
- Proven track record of success in growing or supporting sales in clinical molecular genetics, diagnostics, or cancer genetics markets, including managing relationships with key customers/opinion leaders.
- A successful track record in product management and/or development.
Key Contacts & Interactions:
Internal:
- Marketing, Sales/Support teams
- R&D
- Operations, Regulatory Affairs & Supply Chain
- All colleagues across both sites
External:
- Existing and prospective customers
- A wide range of contacts and suppliers globally
Role Dimensions / Resource Responsibilities:
Budgetary/Financial:
No direct budgetary responsibility.
People (In/Direct):
No line management responsibility.
Projects/Processes:
Ownership of all elements of the product management process for the assigned portfolio; shared ownership of competitor and technology databases; ownership of annual portfolio reviews and discontinuation processes.
Strategic Responsibility & Decision Making:
The role has responsibility for its own assigned portfolio, operating within the agreed annual plan and overall direction of the Strategic Marketing Manager. This role is strategically important for ensuring that new product developments and launches are marketed effectively and for providing feedback to relevant areas of the organization from customers and other contacts to enable ongoing product marketing development and market targeting.
Additional Skills Required:
- Strong written and verbal communication skills, with the ability to present findings to different audiences.
- Highly organized approach to work, proven ability to manage conflicting priorities, and adapt quickly to varying situations.
- Ability to work independently while being self-motivated and collaborating within a geographically dispersed team.
- Customer-focused with the ability to manage expectations.
Travel Requirement:
International travel, up to 20% of the time.