Sales Application Specialist - Genomics - UK & Ireland

The Role:

• Process management between Sales Development, Product Managers and Sales/Service as true field-based application development/support to push market entry methods and schemes and ensuring faster and more efficient Genomics/NGS sales development across Europe and identifying the Company’s brand identification within NGS and growing in the standard genomics business.
• Important relationship establishment and relationship building tasks to promote market entry, application growth and – validation, suitable tender support duties to promote sales/market development and application abilities/confidence of local sales/service personnel.
• Application training, application sales tools and materials creation, product presentations, product displays, meetings, workshops, tutorials, seminar representation.
• Diver seat for customer requirements and competitor investigation in the accountable sector, and translation into communicating sales/market methods and tools and conversion/creation thereof in team work with sales growth.
• Cooperation of efficient liaising between sales and product management to organised product launch according to market and customer requirements.

Duties:

• Identification of major players (VIP’s, companies, institutions, societies), seminars and market tasks as basis for efficient relationship building and identifying suitable contacts for a-, b-testing or early partnership programs as well as poster, tutorial, workshop or Company Journal representation of customer’s reviews, methods and data similar to the Company’s products and solutions for efficient market entry and growth.

• Create sales supporting/growth tasks (pre- to post sales) like lead identifying, customer calls, individual sales visits and joint sales visits with the sales representative, for discussing ideal positioning of product/solution, explaining the Company’s offering, matching with established customer requirements to optimize customers’ workflows.
• Supplying product/application-/solution specific displays from small board meeting groups, road show type meetings up to big conference audiences.
• Arranging and follow up of “proof duties” at customer sites like workshops and displays, coordinating customer product trial phases and related applications. Competent handling and sales focused utilization of similar data/performance of proof duties.
• Internal meeting and workshops to consolidate NGS Genomics) to coordinate the suitable application training of the sales channel, sales tools, marketing materials, promotional tools and market entry strategies and tactics for best market fit, market competitiveness and added value to customers to enable a development path towards sales creation and market representation.
• Identifying and supplying sales tools and trainings for the sales team on technical and applicative content, sales argumentation, competitive positioning and strategy.
• Supplying regular updates on progress/issues about individual projects as well as regional project pipeline, contribute to similar forecast, business planning, sales methods related and tactical discussions.

• Overviewing and regular reporting of project funnel in Genomics, establishing funnel shortage, trends, competitive influence and push countermeasures where suited / campaign growth and execution, success monitoring.

  The Person:

• MSc, PhD or similar in Molecular Biology or Genomics
• Sales trainings, NGS/Genomics knowledge
• 3+ years of successful technical sales experience, Genomics workflow processes (needed to fulfill sales role requirements)
• Minimum of 2 years application and technical experience (demonstration, set-up, application development)
• Solid NGS experience
• Excellent written, presentation and verbal skills including strong public speaking experience
• Great analytical and problem solving skills
• Well-developed professional and strategic sales skills with proven ability to grow key accounts through relationship building at all levels of the customer organization
• Strong personality, Business attitude
• Strong customer focused
• Willingness for regular traveling up to 50%
• Integrative and analytical way of thinking
• Open and able to communicate and influence
• Strong relationship building ability
• Ability to work effectively in teams
• Ability to multitask
• Work well under pressure