Marketing Manager - East Midlands

Job Description

The Role:

  • To both grow and up-keep the brand image of the business
  • To promote and advertise new products
  • To organize and coordinate all forms of marketing
  • To create new leads via marketing activities for the Sales Team
  • To manage and inspire / develop the marketing team

Duties & Responsibilities:

  • Day to day management of the Company’s website, including content / layout and updating
  • Design and print of all branded literature, including headed paper & business cards
  • Design and conduct regular e-shots, specifically targeted to customer segments and industry areas
  • Create and up-keep the company’s marketing database
  • Work closely with Sales Executives / Head of Sales and manage bespoke product campaigns in each geographical area
  • Run & manage all trade shows & exhibitions that the company attends
  • Provide regular updates to senior management on set KPI’s
  • To aid in promoting / selling slow moving stock via online channels identified by Purchasing
  • To manage all content on social media platforms, posting regular updates
  • Report any HSE issues to the HSE & Facilities Manager
  • Update the Sales team and senior management on industry news
  • Updating CRM and management of up to date contacts

Qualifications/Skills:

  • Preferably, University Degree related to marketing
  • Understanding of Microbiology
  • Preferably, some current marketing / promotion experience
  • Excellent communication skills
  • Great knowledge of products selling
  • Ability to work closely as a team, especially with Sales Executives
  • Good use of photoshop / web design programs